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Here are just a few testimonials to give an indication of the quality of service we offer.

Please contact us if you would like more information on our work to date.

London 2012

“i to i‘s research played an important role in helping us hone our messaging in the final stages of our publicity campaign. We were able to rally public support behind the Bid, something which proved to be an important factor in winning on July 6th.”

Mike Lee, MBE - Director of Communications

UK Government

Claire has consistently provided invaluable support to Defence during the eight years in which i to i has supplied operational research. Her support at the inception of a project - clarifying requirements, making significant recommendations based on her experience and sound research evidence - through to delivery of timely and robust research, has been excellent. Complex and sensitive projects have been handled professionally and with careful consideration to all the demands that a challenging operational environment present. Claire is clearly a leader with vision who enthusiastically builds and shares that vision with those around her. I have found her to be an inspiring individual to work with."

Susie Ballentyne, Senior Civil Servant

British Gas

“The i to i tracker® tool is an invaluable aid to project evaluation, and importantly project planning, with actionable learnings ensuing.”

Lindsay Williams - Head of External Relations


“Please let this letter serve as an unqualified reference for i to i research and for i to i tracker®. Philips Electronics North America has been working with this company for over nine months to measure the integrated effect of our public relations, promotion and advertising programs on building our brand. Their work product is consistently excellent. It is delivered on-time and on-budget. But more importantly, their strategic guidance and studied thoughtfulness are a true value-added. And the company's personnel are wonderful to work with. We look upon this firm as more of a partner than a supplier. And that is a significant statement, indeed.”

Terry A. Fassburg - Vice President


“Pfizer is pleased to be working with i to i research on our measurement efforts. After a thorough review process, i to i research was selected as our partner of choice because they had developed an elegant approach for isolating the measurement of communication effectiveness. Their process helps the team elevate discussions of the role of communications and levels the playing field when comparing PR to other parts of the marketing mix.”

Rebecca Hamm – Head of PR

British Gas

"This is the first time that we've been able to measure the value that PR delivers to the business in a quantifiable and proven way - invaluable for future planning and resourcing. It also demonstrates, factually, the additive effect that PR communications has to Marketing Communications and that the sum is, indeed, greater than the parts."

Kath Williamson - Research Manager