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i to i research is frequently asked to comment on communications research by the media and to contribute to industry publications. Here is a selection of recent articles / publications / papers.

To view a copy of the documents below, simply click on the link:

"Afghan Futures Report" July 23rd 2010"
Report from i to i research - key contact Claire Spencer, Chief Executive

“Afghans likey to be our best ally” July 23rd 2010"
Press release from i to i research - key contact Claire Spencer, Chief Executive

“The Long Tail of Communication - the challenge for measurement”
Claire Spencer, FCIPR, Chief Executive i to i research

"Holistic Campaign Assessment": Chief Executive Claire Spencer, i to i research, presented a paper on the evidence base for using multi-channels.  Contact Claire at claire.spencer@itoiresearch.com for the paper.

“Searching for the holistic grail”
Admap, May 2008

“PR Metrics” (coming shortly)
Routledge, May 2008

“How to measure the value of Public Relations”
Financial Times, June 20th, 2006

“Hunting out the rogue element”
Admap Jan 2006 - Communications research

“Keep feeding the flame” 
Marketing Week, July 14th 2005 - The London Olympics

“PR wins the games” 
PR Week, July 8th 2005 - The Olympic bid

“Inspiring a positive attitude”
Marketing Week, July 7th 2005

“Relationships are reputation”
Journal of Strategic Communications Management, June / July 2005

“Knowledge is key to measurement”
PR Week, Nov 19, 2004