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iCITE - Internet Content Influence & Traction Evaluation

Tracking messages and issues online has become essential. Evaluating online coverage, including social media, has become a key requirement for many organisations, from NGOs to local Government.

iCITE is a sophisticated online communications evaluation technique that helps you understand the contribution of your digital engagement activity towards achieving your communication goals. i to i research’s background in brand communication means that iCITE was created to deliver insights that really make a difference.

iCITE combines the latest advanced internet search tools, with in-depth human analysis and interpretation of the “conversations” that are happening on the internet to aggregate and distil a vast amount of online intelligence.

But that’s just the start. You need the subtext, the intelligence behind the words and numbers and you need it contextualised, benchmarked and complete with ideas about how to use this information to your advantage.