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i to i research was set up in 2001. The initial inspiration for the company was the lack of an effective means of evaluating PR activity, particularly one that would enable direct comparison with advertising expenditure.

Since then, i to i research has evolved. Still rooted in our PR heritage we have applied our skill set and philosophy to stabilisation and development with the common goal to better understand the Target Audience and improve the chance of programme success and therefore the lives of others. 

We now work across government, non-government and private sector organisations and domains, both within and outside of the United Kingdom. 

We pride ourselves on being technique and technology agnostic and seek to work with our clients to scope and refine an approach that provides an optimal balance of scientific rigour, pragmatism and relevance drawing upon expertise across our team and associates with an extensive range of skills sets and proprietary techniques including the i to i tracker® approach to analysing interventions and the iCITE® framework for social media.

Through this application of advanced scientific methods and a combination of traditional and innovative approaches we develop effective and evidence-based results.